Itc Spends Rs 6 Cr On Golf Sponsorships

ITC Ltd has spent an estimated Rs 6 crore on sponsorships for golf events and promotion during 1999-2000. The company-sponsored Wills sport golf tour, The Wills Masters, will be kicked off on February 16. The tour will be on till February 19. ITC's distict manager Samindra Roy, said the expenditure is expected to increase in the coming fiscal, as more new tours are expected to be sponsored and hosted. According to Roy, two new tours were, added in the current financial year, which included the Wills Tolly Cup and the Wills Favourite Foursome, which was played after the tie-up with the Indian army in June 1999.