Business Standard

Apple may re-evaluate Pro and non-Pro models for iPhone 15 lineup

A price reduction of the Plus model is likely to reduce the price of the standard iPhone too, which starts at $799

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Photo: Bloomberg

IANS San Francisco
Tech giant Apple is reportedly thinking of ways to re-evaluate how it treats pro and non-pro models for the iPhone 15 lineup.
The tech giant is worried about the sales performance of the iPhone 14 Plus, the 6.7-inch non-Pro variant of the iPhone 14 lineup. As a result, it is thinking of ways to re-strategise its iPhone lineup for next year, reports MacRumors.
There are two expected strategies which the iPhone maker might be considering.
First to differentiate the pro and non-pro iPhones models, which was previously rumoured by analyst Ming-Chi Kuo.
Secondly, the company might reduce the price of the Plus model of the lineup, which starts at $899.
A price reduction of the Plus model is likely to reduce the price of the standard iPhone too, which starts at $799.
Meanwhile, last month, it was reported that the tech giant's upcoming smartphone iPhone 15 is likely to feature a titanium chassis with curved rear edges, which will replace the existing squared off design. The back edges of the iPhone 15 are expected to be rounded to create a new border, similar to the bottom edges on the cases of Apple's 14-inch and 16-inch MacBook Pro models.
--IANS
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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Dec 29 2022 | 4:25 PM IST

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