The move is also expected to change the dynamics of the Indian personal computer market where Hewlett Packard has a strong retail distribution network.
Dell is the third largest player in India with a market share of 7.6 per cent, saw its revenues touch $ 800 million this March compared to $ 700 million during the corresponding period last year.
"We are growing along with India's retail boom. At present, nearly half of our consumer business is direct. But as the retail business has ramped up to our expectations, retail will be the core part of our overall strategy to reach out to the consumers," said Sameer Garde, Dell India's country general manager, here on Thursday. On the global front, Dell has begun selling its products through Wal-Mat Stores.
Sameer said Dell India will focus on the small and medium enterprise (SME) and consumer sectors by launching notebooks that come with pre-loaded choice of operating software, rich connectivity options and game changing products.
Citing IDC statistics, Sameer said the company has witnessed a strong growth in these two sectors.
While the consumer notebook space witnessed a 511 per cent year-on-year (YoY) growth against the industry growth of 141 per cent this year, that of SME notebooks saw a 150 per cent YoY growth.
As part of its strategy to tap the SME and consumer market, the company has decided to extend onsite warranty, a facility enjoyed by corporate clients, to the SME sector too.