You are here: Home » Technology » News » Mobiles & Tablets
Business Standard

eBay India expects 50-60% growth this year

BS Reporter  |  Chennai/ Hyderabad 

Ecommerce firm eBay expects its Indian business to grow 50-60 percent in the next 12 months as users become more comfortable with making purchases online.

Kashyap Vadapalli, director (categories & business development), eBay India, told reporters here that the online commerce space in India was booming with tremendous growth in the number of consumers and sellers moving online.

The Indian ecommerce market in 2010 was worth Rs 30,000-32,000 crore, of which travel and holiday bookings accounted for 80-90 percent and the rest came from products and services (numbering around 2,500-3,000). He said the market was expanding four times every three years.

While 15 million shopped online last year, those buying products were only 2-3 million, he said. Within the products category, mobile phones and accessories and memory devices were seeing big business, the last product being bigger online than in the physical market. He expected the number of products sold online to double in the next 12-18 months to 6 million.

eBay has a market-leading 45 percent share in the Indian ecommerce space, he said. It has 13,000 merchants selling on its platform, and expects this number to grow 50 percent this year. It has 1 million live listings on its site now, and would double this number in a year.

It gets 3 million visitors a month, and 80 percent of its sales are from fixed-price products while the rest are from auctions. Each buyer on its site makes 3-4 repeat purchases in a year, he said.

The company is in a heavy acquisition mode now and sees effective targeting and getting repeat purchases as important. Its mobile platform launched recently specialises in offering comparative prices in a convenient way, and hopes to see growth in mobile segment as 3G penetration picks up.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, March 22 2011. 00:30 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU