You are here: Home » Technology » News
Business Standard

Honor eyes India laptop market with MagicBook 15 under Rs 50,000

Honor India President Charles Peng said that the company is geared up to enter the India laptop market on July 31 with MagicBook 15 priced under Rs 50,000 to define productivity

Honor | Laptops

IANS  |  New Delhi 

India President Charles Peng said on Monday that the company is geared up to enter the India laptop market on July 31 with MagicBook 15 that will be priced under Rs 50,000 to define productivity as more and more people work from home.

Armed to give some competition to Xiaomi's recently-launched Mi Notebook 14, the MagicBook 15 offers a password-free login and comes with a two-in-one fingerprint power button, for effortlessly unlocking the device with just a tap.

"We are excited to enter a new category in the Indian market with our most popular laptop MagicBook 15 under the Rs 50,000 category. Currently, we are going to import them from China but in future we will manufacture them in India," Peng told IANS.

The executive said they are entering the laptop segment after "examining the market as well as customers' feedback".

Honor sells several notebooks under its MagicBook brand, including MagicBook 14, MagicBook 15 and MagicBook Pro.

The company recently launched two variants of Honor MagicBook 15 in China.

Equipped with a Type-C charger, MagicBook 15 supports fast-charging capability and claims 53 per cent charge in just half an hour.

Honor MagicBook 15 offers an upgraded version with multi-screen collaboration capability.

"With Magic-link 2.0, users can transfer images, videos and documents between Honor laptop and Honor phone instantly. Users can also share Honor phone screens on the laptop, and drag, drop and edit files using the same keyboard and mouse," said Peng.

The notebook market in India currently is around six-seven million unit sales per year -- 50 per cent consumer notebooks and 50 per cent commercial notebooks.

Consumer notebook accounts for around 3.3 million to 3.6 million units and one of the most popular segments is thin and lightweight devices and this is where Honor is aiming to make a great impact with MagicBook 15 .

Peng said that privacy protection is a cornerstone of the product design at the company.

"The pop-up webcam is discreetly hidden underneath the camera button on the keyboard, serving as a unique privacy safeguard. Users can simply tap on the button to make the webcam pop up when they want to use it. MagicBook 15 runs Microsoft Windows 10 Home, covering all the privacy concerns from a software viewpoint," Peng told IANS.

The company is also looking forward to launching Honor 9A and Honor 9S smartphones in India for under Rs 10,000 on July 31.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, July 27 2020. 13:14 IST