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Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.
Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.
Tensions started flaring on 31 July, after five people were killed in clashes that broke out during a religious procession in Nuh, Haryana
The company saw growth not just in mega cities and metros but also from tier 1 to tier 6 towns
The maharaja was created at a time when the airline had a very small marketing budget
While the name itself has grabbed attention, it is really what comes next that will show if the move is a masterstroke
Hindustan Unilever, Burger King share laurels in third edition of Kantar's creative effectiveness awards
Protests have erupted over reference to Sita as India's daughter, and dialogues, graphics that are seen as banal, shoddy
The WMO maintains a rotating list of names, to assign names to tropical cyclones arising in any area
Minimum basic contract and a fair deal for their stories remains an ongoing battle
Instances of sexual harassment don't get spoken about enough, say players
The show that hits 100 on Sunday will be broadcast worldwide, will see a commemorative coin
Turned focus on non-iPhone Apple products in his engagements with sportspersons, artists, designers
Swati Snacks was started by a single mother in 1963 with 4 items of 4 annas each on menu
Govt looks to rein them in with guidelines
For now, a colourful Walled City-inspired barricade blocks the storefront from curious gazes
Fund given to eight fellows working on projects around health, governance, inclusion, farming
Real estate experts say the brand's cult is likely to rub off on the chosen addresses
India's first escalator, its shortest elevator, a terror attack, a rescue operation, the building's seen a lot
For a series of dinners for Spotify's clients in India in November last year, Chandra blended food with music
Players from the crypto ecosystem believe at least this will create common standards, which in turn will make crypto assets much safer
With resignations and layoffs dominating trends post-Covid, HR leaders anticipate focus on employee engagement, hybrid work model and greater tech investment to improve efficiency