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Akshara Srivastava

Akshara Srivastava

Akshara Srivastava

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

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As tensions flare, Gurugram exercises caution; companies mandate WFH

Tensions started flaring on 31 July, after five people were killed in clashes that broke out during a religious procession in Nuh, Haryana

As tensions flare, Gurugram exercises caution; companies mandate WFH
Updated On : 02 Aug 2023 | 9:50 PM IST

Nestle India to focus on adding more premium products to its portfolio

The company saw growth not just in mega cities and metros but also from tier 1 to tier 6 towns

Nestle India to focus on adding more premium products to its portfolio
Updated On : 28 Jul 2023 | 11:02 PM IST

Moving with the times: Why Air India could give Maharaja a royal snub

The maharaja was created at a time when the airline had a very small marketing budget

Moving with the times: Why Air India could give Maharaja a royal snub
Updated On : 27 Jul 2023 | 10:39 PM IST

What's in a name? For Opposition parties and brand experts, a lot

While the name itself has grabbed attention, it is really what comes next that will show if the move is a masterstroke

What's in a name? For Opposition parties and brand experts, a lot
Updated On : 19 Jul 2023 | 9:33 PM IST

Creativity, engaging stories drive brand sales, says Kantar report

Hindustan Unilever, Burger King share laurels in third edition of Kantar's creative effectiveness awards

Creativity, engaging stories drive brand sales, says Kantar report
Updated On : 21 Jun 2023 | 5:38 PM IST

Why Ramayana adaptation Adipurush is in the eye of storm in Nepal, India

Protests have erupted over reference to Sita as India's daughter, and dialogues, graphics that are seen as banal, shoddy

Why Ramayana adaptation Adipurush is in the eye of storm in Nepal, India
Updated On : 20 Jun 2023 | 5:08 PM IST

Storm chasing: Here's how Cyclone Biparjoy got its name and more

The WMO maintains a rotating list of names, to assign names to tropical cyclones arising in any area

Storm chasing: Here's how Cyclone Biparjoy got its name and more
Updated On : 08 Jun 2023 | 5:47 PM IST

As Hollywood fights AI, Indian screenwriters struggle for pay, credit

Minimum basic contract and a fair deal for their stories remains an ongoing battle

As Hollywood fights AI, Indian screenwriters struggle for pay, credit
Updated On : 08 Jun 2023 | 3:50 PM IST

Wrestlers' protest turns the spotlight on sexual harassment in sports

Instances of sexual harassment don't get spoken about enough, say players

Wrestlers' protest turns the spotlight on sexual harassment in sports
Updated On : 11 May 2023 | 5:04 PM IST

100th episode: How Mann Ki Baat has helped consolidate Brand Modi

The show that hits 100 on Sunday will be broadcast worldwide, will see a commemorative coin

100th episode: How Mann Ki Baat has helped consolidate Brand Modi
Updated On : 26 Apr 2023 | 5:08 PM IST

How Tim Cook went about mixing business with pleasure on his India trip

Turned focus on non-iPhone Apple products in his engagements with sportspersons, artists, designers

How Tim Cook went about mixing business with pleasure on his India trip
Updated On : 20 Apr 2023 | 11:10 PM IST

Mumbai's humble eatery where Tim Cook had his vada pav moment

Swati Snacks was started by a single mother in 1963 with 4 items of 4 annas each on menu

Mumbai's humble eatery where Tim Cook had his vada pav moment
Updated On : 19 Apr 2023 | 10:28 PM IST
Bournvita saga brings role of health and wellness influencers back in focus
Updated On : 18 Apr 2023 | 10:28 PM IST

Apple's yet-to-be opened Delhi store has turned into a selfie spot

For now, a colourful Walled City-inspired barricade blocks the storefront from curious gazes

Apple's yet-to-be opened Delhi store has turned into a selfie spot
Updated On : 13 Apr 2023 | 6:06 PM IST

SBI Foundation hands out Rs 30 lakh grant in Shark Tank-like pitch fest

Fund given to eight fellows working on projects around health, governance, inclusion, farming

SBI Foundation hands out Rs 30 lakh grant in Shark Tank-like pitch fest
Updated On : 12 Apr 2023 | 4:10 PM IST

Apple's India stores could up the brand value of its chosen addresses

Real estate experts say the brand's cult is likely to rub off on the chosen addresses

Apple's India stores could up the brand value of its chosen addresses
Updated On : 11 Apr 2023 | 8:08 PM IST

Air India building's high-flying days with a legacy changeover in order

India's first escalator, its shortest elevator, a terror attack, a rescue operation, the building's seen a lot

Air India building's high-flying days with a legacy changeover in order
Updated On : 06 Apr 2023 | 4:52 PM IST

A slice of innovation: How bespoke is new buzz in the world of catering

For a series of dinners for Spotify's clients in India in November last year, Chandra blended food with music

A slice of innovation: How bespoke is new buzz in the world of catering
Updated On : 19 Mar 2023 | 9:24 PM IST

'A step back': Tightened regulatory norms put crypto investors in a spot

Players from the crypto ecosystem believe at least this will create common standards, which in turn will make crypto assets much safer

'A step back': Tightened regulatory norms put crypto investors in a spot
Updated On : 09 Mar 2023 | 9:56 PM IST

Workplace imbalance hurting, expect employee engagement in 2023: Experts

With resignations and layoffs dominating trends post-Covid, HR leaders anticipate focus on employee engagement, hybrid work model and greater tech investment to improve efficiency

Workplace imbalance hurting, expect employee engagement in 2023: Experts
Updated On : 03 Mar 2023 | 9:29 PM IST