Page 3 - Vanita Kohli Khandekar

Aamir Khan changes the game with YouTube release, bypassing theatre trap

The release of his movie on YouTube bypasses the vicious circle of low screen density and poor monetisation that Indian films are stuck in

'Even if my film is a huge hit, only 3% of India sees it; what about rest?'

Sitaare Zameen Par will be released on YouTube's movies-on-demand service on August 1 at ₹100 per view

Micro dramas are all the rage, but their ability to make money is a mystery

Snackability, low cost, and an ability to titillate consumers into spending more time than they intended has made micro dramas all the rage globally

India's cinema struggle: Falling screens and capital crisis demand gumption

The movie business in India is caught in a vicious cycle of falling screen count and, consequently, fewer films and no capital. Breaking out of it will require gumption

Half of all films released in Dolby Atmos are from India, says John Couling

The San Francisco-based Dolby, which made revenues of $1.3 billion in 2024, offers audio and visual technologies that filmmakers from Christopher Nolan to SS Rajamouli swear by

Adding silver back to screen: Bold moves aim to revive movie business

More screens, more films, and longer windows will convert to more people watching, assuming they know a film is releasing

In plain language: Few small players shaping streaming biz beyond Hindi

The hope is to expand it to 18 languages or dialects, including Maithili, Bundeli, Awadhi and Marathi, over the next five years

How language streaming services Hoichoi, Aha shake up entertainment market

The numbers seem small. In 2024, streaming video generated ₹35,600 crore in advertising and pay revenues from 125 million subscribers, according to Media Partners Asia

Finding Indian media's Ted Lassos: M&E needs bold policy, capital

The growth in M&E slowed to 3.3 per cent in 2024 from 8.3 per cent in the previous year, thanks to a drop in revenue for TV, animation and visual effects

Hollywood made us love America - Trump's tariffs may break that bond

Tariffs may hurt Hollywood's business, but the bigger blow will be to the stories that built America's image in our minds

Want to ensure algorithm doesn't simply give me an echo chamber: Lyor Cohen

Magical records will find their audience. All these labels are signing artists based on how many subscribers or likes, and things like that, says Cohen

Trump's talk of film tariffs may end up harming Hollywood industry

Omdia research also shows that the US makes less than 10 per cent of the global output of movies, although it accounts for half of the $30.6 billion global film revenues in cinemas

MX Player brings greater reach, retail ads after becoming Amazon product

At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach

We're building a newsroom that's not afraid to play with tech: Kalli Purie

A digital persona can do funny hours. If I could have an anchor in the studio when the newsroom has woken up to a big event like an earthquake, it can be fed in, says Purie

JioHotstar likely to touch 300 million users by May-end with IPL boost

The IPL will see its ad revenues rise by 50 per cent to touch $600 million (Rs 5,340 crore) across TV and the over-the-top (OTT) platform

Digital fault lines, real consequences explored in Graham's 'Adolescence'

This faux democratisation, concentration of economic power, and the polarisation it has created raises valid questions about the "social good" that social media has done

Our content library is much bigger than that of Netflix: JioStar's Mani

JioHotstar was born on February 14 this year. We have averaged over 300 million active users and are sitting at well over 100 million plus subscribers: Kiran Mani, CEO, JioStar

Connected TV drives streaming growth thanks to IPL's huge numbers

Password sharing for Netflix is still active for premium subscriptions with multiple devices

Streaming's rush for reach: Platforms tap smaller cities with mass content

India had 125 million OTT subscribers in 2024, that amounts to a reach of about 375 million viewers

Television still a 900 mn-people medium: Zee Entertainment CEO Punit Goenka

Says nothing is too late in the media and entertainment industry. If you get the content right, the audience will follow