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As Flipkart gears up for the 12th edition of its flagship shopping festival, The Big Billion Days 2025 (TBBD), Flipkart Minutes, its quick commerce (qcom) offering, is set to enhance customer experience through 10-minute deliveries starting midnight.
With Flipkart Minutes, the e-commerce firm said TBBD would become the fastest shopping festival with millions of products delivered in just minutes.
Through its presence across 19 cities and 3,000 pin codes, Flipkart Minutes will offer customers access to all TBBD deals and offers across a range of categories. These include mobiles, electronics, daily essentials, beauty, personal care, grocery, and others.
"Within a year, Minutes has established itself as the fastest-growing quick commerce platform in the country, built on innovation, value, and selection being its core strengths,” said Hemant Badri, senior vice-president, head of Flipkart Minutes, supply chain, customer experience and re-commerce, Flipkart.
He added, “This festival season, we are bringing everything from blockbuster smartphones and electronics to local sweets and festival hampers to customers’ doorsteps in minutes.”
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The Big Billion Days sale on Flipkart Minutes will be operational 24 hours across cities for the entire duration of the event.
Tier-II+ markets such as Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna continue to be major growth drivers of adoption on Flipkart Minutes.
“Our growing presence ensures that customers everywhere, not just in metros but also across Tier-II and emerging markets, can access value and deals instantly,” said Badri.
He added, “What makes this year significant is the opportunity to extend the promise of The Big Billion Days beyond scale and selection, into speed, making it possible for millions of households to celebrate without compromise.”
Badri said Flipkart’s focus is on building a resilient and technology-led ecosystem that combines reliability with reach, shaping the future of quick commerce across India.
iPhone in 10 minutes
Meanwhile, Tata-backed Bigbasket, has officially become an authorised Apple reseller and marked the iPhone 17 launch with record-breaking speed.
Within the first 10 minutes of sales going live, Bigbasket delivered its first order. Bigbasket is ensuring that customers can access Apple’s latest device instantly, with unmatched convenience and savings.
Last year, Bigbasket introduced iPhone 16 deliveries in three cities. This year, the service has expanded to all Tier-1 markets, making it easier than ever for customers nationwide to buy Apple’s flagship device without queues, delays, or pre-bookings.
At 8:00 am on Friday, when sales opened in India, Bigbasket completed its first delivery in Bengaluru to popular content creator Jordindian.
“Quick commerce is no longer limited to daily essentials. As an authorised Apple partner, we are proud to bring the iPhone 17 to our customers at competitive prices,” said Seshu Tirumala, chief buying and merchandising officer at Bigbasket.
He added, “Expanding this service from three cities last year to all Tier 1 cities is a bold step toward reshaping how India shops for premium products.”
Tirumala also said, “Through our partnership with Croma, we are leveraging Tata Group’s retail expertise to ensure customers get authentic Apple products with the convenience of 10-minute delivery.”
As an authorised Apple reseller, Bigbasket is introducing the iPhone 17 and iPhone Air with competitive launch pricing. Prices start at ₹76,900 for the iPhone 17 (256GB) and ₹1,15,900 for the iPhone Air (256GB).
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