Page 51 - News

PayPal highlights the safety and security features its platform offers

In its first campaign for India, digital payment service provider PayPal highlights the safety and security features its platform offers

Grofers plans to increase the private label count to 500 by 2019

The online grocery delivery service provider will rely on smart sourcing and limit stock keeping units as it goes on the offensive with its own-brand range

Godrej Aer Pocket moves beyond the basics with 'Happy Bathroom' campaign

The "Happy Bathroom" campaign has been conceptualised by Creativeland Asia Group

Here's how the brands are using 'payback' offers to improve loyalty

With so much on offer - the big question is what sort of leverage do brick and mortar and online businesses enjoy while using payback

Indian shipping cos struggle due to trade war, corrective pollution actions

The pressure on shipping cos to take corrective actions to curb pollution as they grapple with the fallout of a tit-for-tat trade war between the US and China will add to the burden of the industry

Instagram turning into a magnet for brands of all ages, sectors and sizes

What is driving it up the popularity charts?

Tata group's Tanishq asks buyers to trust the shine on its diamonds

Tanishq's latest campaign is all about spotting the real diamond, separating the shine from the gloss that tends to bedazzle unsuspecting buyers

Ikea's new campaign targets buyers ahead of first store launch in Hyderabad

In its maiden campaign for India, Ikea projects itself as a fun brand that can satisfy consumers looking for products across the price spectrum

How plastic makers are fighting an image crisis: All you need to know

Banned in Maharashtra and under attack in several states, the plastic industry has taken the digital route to lobby its case with customers and governments

Future Group testing a door-step delivery service in a bid to secure market

The retailer is piloting a delivery service that will cover all the three Future Group-owned convenience formats - Easyday, Nilgiris and Heritage

Starbucks filters its coffee from the clutter, steps up buzz with new brews

Keen to differentiate its brand from the crowd, the Seattle-based chain steps up the buzz with a set of new brews

More MBA graduates are choosing tech jobs, and Silicon Valley is hiring

In technology, MBAs can have the best of all worlds

Reincarnating Brand Ranbir: Advertisers to make most of his 'Sanju' success

Since the release of Sanju, old brands such as Hero, Renault and Asian Paints among others have resurrected their campaigns with Kapoor

Tata Cha brews nostalgia in a cup: TGB plans expansion to take on rivals

Tata Global Beverages evokes a sense of the past with its brand of tea cafes as it targets the urban youth and hopes to leverage the group's synergies in tea and retail

Reimagining Brand Khadi: Here are measures being used to expand footprint

The group is working with designers and fashion schools to create a more youthful look for ready-to-wear khadi

Hyundai India celebrates 20-year journey with 'Brilliant Moments' campaign

The campaign is being showcased on social media, inviting owners of the Santro, Accent and i10 to share their memories of owning a Hyundai car

NIIT Technologies rejigs organisational structure to sharpen focus

The IT services company has carved out new business verticals and strengthened its leadership team

Youth, women keep the FIFA ball rolling; 83.9 mn watched first 48 matches

With young adults making for 28% of total viewership and women across age groups 47%; the World Cup hits the highs with both groups

Awfis, CoWrks look for ways to hold attention of their millennial clientele

At present approximately 50% of the client roster of an Indian co-working operator is made up of big corporates

Statspeak: 50% manufacturers to spend over $100 mn in product lifecycle

Manufacturers lack data management capabilities