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Being highly regulated, brands are wary about being too adventurous online

Indian automobile industry takes inorganic route to support growth cycles

The merger and acquisition deal volumes in the Indian auto space have remained steady with 18 announced transactions in the year to date 2018 pegged at $500 million

Godrej Aer Pocket moves beyond the basics with 'Happy Bathroom' campaign

The "Happy Bathroom" campaign has been conceptualised by Creativeland Asia Group

Data deluge: How much of your sensitive info does a company collect?

Firms believe unauthorised users can access their networks

Here's how the brands are using 'payback' offers to improve loyalty

With so much on offer - the big question is what sort of leverage do brick and mortar and online businesses enjoy while using payback

Titan Eye Plus restyles the brand to take on newer, younger rivals

With a new digital campaign and fresh thrust to its omnichannel plans, the Tata-group owned eyewear brand hopes to take on its newer, younger rivals

Instagram turning into a magnet for brands of all ages, sectors and sizes

What is driving it up the popularity charts?

Tata group's Tanishq asks buyers to trust the shine on its diamonds

Tanishq's latest campaign is all about spotting the real diamond, separating the shine from the gloss that tends to bedazzle unsuspecting buyers

Fernandez Hospital uses trained midwives to facilitate natural childbirths

Fernandez asserts that her midwives have contributed dramatically to reducing the C-section rates for their chain

Ikea's new campaign targets buyers ahead of first store launch in Hyderabad

In its maiden campaign for India, Ikea projects itself as a fun brand that can satisfy consumers looking for products across the price spectrum

How plastic makers are fighting an image crisis: All you need to know

Banned in Maharashtra and under attack in several states, the plastic industry has taken the digital route to lobby its case with customers and governments

The Strategist Quiz (# 570)

The Strategist Quiz (# 570)

Future Group testing a door-step delivery service in a bid to secure market

The retailer is piloting a delivery service that will cover all the three Future Group-owned convenience formats - Easyday, Nilgiris and Heritage

Asus Zenfone 5z review: Sleek, swift and power-packed mid-range smartphone

The Zenfone 5z shows strength in all key areas; its AI engine is more than a gimmick and its system-wide implementation adds to the smartphone's smooth performance

Meet Instagram star Miquela Sousa, a mystery digital influencer

Miquela Sousa's Instagram account was recently hacked, as she informed her fans on the platform

A queer-friendly locator sends a strong message to an insensitive society

A much-needed queer-friendly locator of health- and legal-aid professionals launches just ahead of the Supreme Court's hearings on Section 377

Why corporate India needs to focus on mental health of its employees

Corporate India is facing a huge mental health crisis amongst its employees. But what are companies doing about it

Ant-Man and the Wasp: A heart-warming film that lacks an effective baddie

The action lives up to Marvel's standards, whether it is in normal size, ant-size or giant-size

CHESS#1309

The US team may fancy its chances to defend its title, with Fabiano Caruana, Wesley So, Hikaru Nakamura and Sam Shankland on top boards

CHESS#1310

If Praggnanandhaa had converted the chances he created, he could have won 3:1