Page 2 - Adobe India

Creativity, not code, main driver India's future economy: Adobe CEO

Global tech major Adobe Systems' chief executive Shantanu Narayen on Thursday said creativity, and not software code, will be the main driver of India's economy in the future. Speaking at the WAVES 2025 event here, the India-born executive also announced that the company will help over 2 crore Indians and 5 lakh teachers to get trained in digital creativity with partners by offering free access to its wares. It can be noted that the over USD 250-billion IT sector has been a big contributor to the country's economic growth over the last few years. AI will supercharge creativity and production by enhancing human imagination, offering new tools, perspectives and possibilities that people can explore ideas in ways never seen before, he said. "Given the size and breadth of the creative opportunity that AI unlocks, it's fair to say that India's next growth as an economy will not be in software code but in creativity," he said. He added that by training AI models on Indian cultural, ...

Adobe launches app for digital creators to secure attribution for work

Adobe said that for creator's work online, there's a need for secure attribution with greater transparency, accountability and protection

Adobe rolls out Generative Extend, more AI in Premiere Pro: What's new

Adobe Premiere Pro gets new AI-powered tools to extend audio and video footage, find creatives in seconds, and more

Adobe forecasts below-estimate FY25 revenue on slower subscription spending

Adobe is making significant investments in AI-driven image and video generation technologies in response to the growing competition

Adobe Max highlights: Firefly video model, AI feature in Photoshop and more

Adobe said that the Firefly video model's text-to-video and image-to-video capabilities are available on the Firefly web app. It also introduced a new generative extend feature in Premiere Pro

Adobe launches 'Content Authenticity' web app for creators: What is it

Adobe said that the Content Authenticity tool will empower creators to protect their work and ensure proper attribution, with added features to prevent content misuse in generative AI training

India a priority market, seeing increase in digital demand: Adobe India MD

India is a high-performing market for Adobe in Asia-Pacific region and among the fastest-growing globally, Adobe India Vice-President and Managing Director, Prativa Mohapatra has said, adding that momentum on productivity, creativity and personalisation are driving digital opportunities across new sectors. In an interview to PTI, Mohapatra said India is a big innovation hub and a "great market" for Adobe. "Adobe in India is a microcosm of Adobe as a whole... Today we have research, we have products and the market... and it is the second-largest base for Adobe, beyond the US," Mohapatra said, asserting that the company's focus on talent and infrastructure investments in the country, continue. Describing Artificial Intelligence as "very transformative technology", she said the company is of the firm belief that AI has to be "responsible". "Technologies that are transformative have to be really dealt with very responsibly," Mohapatra said, pointing out that the company operates within

Adobe introduces Firefly AI-powered features in Illustrator and Photoshop

Adobe said the new features will allow users to create and edit in innovative ways. Some new tools are available in the beta versions of Illustrator and Photoshop, while others are accessible widely

Adobe Express mobile app with AI tools powered by Firefly model launched

Adobe Express is a content creation app available on both Android and iOS devices. It has been upgraded to feature generative AI features such as Text to Image, Generative Fill, and more

Adobe signals slow growth in generative AI tech, disappoints investors

In the fiscal fourth quarter, sales increased 12% to $5.05 billion. Profit, excluding some items, was $4.27 a share

Adobe unveils three AI-based Firefly models and new Creative Cloud features

Among the new utilities that the new Firefly models bring is the ability to generate Vector graphics using text prompts in Illustrator

Adobe rolls out Firefly generative image creator to enterprises globally

Announced in the Adobe Summit, Firefly for Enterprise lets every employee in an organisation to generate images from a text-based description

Adobe refuses allegations of AI models training through users' data

'We have never, ever used anything in our storage to train a generative AI model'

Ease of doing business and digitisation in India appeals to Adobe: CEO

Adobe Systems CEO Shantanu Narayen on Tuesday said that ease of doing business in India and digitisation appeal to the company

Adobe aspires to run global businesses out of India, says CEO Narayen

Adobe Chairman and CEO Shantanu Narayen on Saturday said the software major's aspirations for India are not just related to products but to run global businesses from the country.

Charles Geschke, co-founder of Adobe and developer of PDFs, dies at 81

Charles Chuck Geschke the co-founder of the major software company Adobe Inc. who helped develop Portable Document Format technology, or PDFs died at age 81

Google releases Chrome update without the support for Adobe Flash

Google has released Chrome 88 as the latest stable version of their cross-platform web browser without any support for Adobe Flash Player.

Hacker group Malsmoke exploit Adobe, IE browser to target porn surfers

Microsoft has announced to end support for Adobe Flash Player on Microsoft Edge and Internet Explorer 11 at the end of 2020

80% firms in Asia Pacific changing marketing strategy over Covid-19: Adobe

Organisations in countries like India and China are likely to have a Covid-19 taskforce to manage messaging and campaigns.

Top headlines: Big win for Cyrus Mistry, Infosys fined $800k for tax fraud

A two-member NCLAT Bench headed by chairperson Justice S J Mukhopadhaya pronounced its judgement over the petitions moved by Mistry and two investment firms challenging his removal from the group