Page 15 - Advertising

Soothsaying for trades

Nurses will see an increase in pay. Covid-19 has no cure and is essentially treated by nursing. The nurse is as important here as, and possibly more important than, the doctor

How ShareChat is helping local brands with language-focused advertising

As regional language media consumption soars during the lockdown, social media app ShareChat goes full throttle with brand integrations

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

As brands step in for relief measures, experts say stay away from publicity

From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts

Just 'don't' do it: Brands advertising the art of doing nothing

As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, stay safe

My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

Brand taglines and pop culture

Are digital ads depriving brands of the benefits of long-running themes?

Coronavirus casts shadow on broadcasting companies amid dip in ad revenue

Brokerages have cut their advertising and earnings estimates for broadcasters by up to 11 per cent

Divided we stand, united we fall

Most brands, except those in the hygiene category, have largely gone into self imposed quarantine as far as advertising is concerned

Branded generics: Uncertainty or opportunity?

The rules of the game in India's branded generics market are fuzzy to say the least

Battling gender bias: Diageo, MG Motor rework ad norms to break stereotypes

At MG Motor, the company is working with select panchayat committees to encourage more women graduates to join the auto industry and to ensure a better diversity mix at its showrooms

Facebook says it won't back down from allowing lies in political ads

In this presidential election year, no big changes are planned in policies governing political advertising

From Airtel to SpiceJet: Brands gather around for the Rajini stardust

Airtel, Bookmyshow, SpiceJet, Cadbury and several other brands have hitched their wagons onto the superstar's upcoming cop thriller Darbar

In digital age, advertising should take print in its stride for good show

In a multi-channel, multi-format world, Indian brands make the best impression when they mix digital and print: Google Research

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

Google fined $167 million by France over search engine advertising

The authority, in its first ever sanctioning of the American giant, also ordered Google to clarify the operating rules of its Google Ads advertising platform

BMW's 'The Hire' campaign shows why great advertising requires courage

Ahmed Aftab Naqvi, CEO & co-founder Gozoop India, talks about his favourite ad campaign and what makes it unique

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems