Bata is a household name in India, but despite an unmatched brand recall its "value-for-money" identity has not helped appeal to youths who are willing to splurge and associate with premium products more than ever. The Swiss shoemaker, present in India for over eight decades, is therefore focusing more on evolving the brand Bata to encompass style and fashion as well, besides raising advertising spends and improving customer experience in retail stores.Rajiv Gopalakrishnan, president, South Asia, Bata Emerging Markets, points out the company is developing communication across touch points to convey Bata's point of view on style and fashion. "We are also doubling our advertising budget for 2017. In the recent past, we have launched a range of stylish collections like the hand-crafted premium European Collection in men's dress space, the Naturalizer range for working women and Power walking and running sports shoes with memory foam and tunnel technology," he says.Since the company ...
He says if the tax rate is kept above 20% it will be a very big hit
Lower input costs, higher share of premium products to improve profitability
Bata witnessed its highest ever Ebidta (earnings before interest, tax, depreciation and amortisation) margin of 21 per cent in Q3
In Q3, net revenues grew 15.5 per cent year-on-year (YoY) to Rs 778.7 crore, against expectations of Rs 743 crore
Street backs premium valuation given firm's earnings potential
Bata India, Liberty Shoes, Relaxo Footwear, Superhouse and Khadim India were up 1% to 8% on the BSE
Store expansion plans in tier-2, 3 towns will aid top line, margins
On a standalone basis, net profit grew 28.2 per cent to Rs 71.37 crore.
With festival season round-the-corner, companies are hoping for a pick-up in the overall consumption, which along with the cut in corporation tax, would aid earnings growth over the next few quarters
Here is the weekly technical view on Nifty and stock recommendation by Prabhudas Lilladher
In the last fiscal year, the company sold 47.25 million pairs which helped it retain market leadership
Bata India's stock trades at 15% premium to its historic valuation
Bata India CEO believes that the company's focus on the millennial consumer has helped
Linde India up 10% to Rs 759, surging 56% since November 7, after the promoter BOC Group has offered to take full ownership of the company and delist the firm from the country bourses.
The gains will not only come from the GST cut but also from the company's efforts to add new and revamped products, which would aid overall top line growth
The stock hit a new high of Rs 1,135, up 3% on the BSE in intra-day trade on Friday in otherwise weak market, surpassing its previous high of Rs 1,128 recorded on Wednesday.
In 2017-18, Bata India added over 100 new retail stores, 31 franchise stores and renovated more than 90 stores across India
In order to expand its presence in the e-commerce space, the company also listed its products on high traffic-generating websites
The stock rallied 5% to Rs 817, trading close to its record high of Rs 833 touched on November 1, 2017 in intra-day trade