Page 4 - Bs Reads
Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail
For those new to marketing or coming from a non-marketing background, Marketing Mixology offers a good introduction to the subject
 "Marketing Mixology: Ambi Parameswaran's book on the ideal cocktail")
John Hancock: America's unsung founding father and revolutionary mark
It is unlikely Hancock will be restored to the top tier of the founders, but remembering him better could reap dividends
 "John Hancock: America's unsung founding father and revolutionary mark")
A Stranger in Three Worlds: Tracing Aubrey Menen's search for identity
With biting wit, Menen maps the universality of exclusion
 "A Stranger in Three Worlds: Tracing Aubrey Menen's search for identity")
David C Engerman looks at six S. Asian economists who shaped their nations
Of the Apostles still with us, there are few intersections between them and age-related constraints on all
 "David C Engerman looks at six S. Asian economists who shaped their nations")
Wild Fictions: A literary journey with Amitav Ghosh through time, terrain
Often, collections like this can be read in whatever manner the reader desires, without losing any of the essence. You dip in, read what you fancy and then skip to another part
 "Wild Fictions: A literary journey with Amitav Ghosh through time, terrain")
The Political Thought of Xi Jinping: Party's history beyond question
The authors have successfully painted a picture of what China looks like under Xi and how it is different from earlier regimes
 "The Political Thought of Xi Jinping: Party's history beyond question")
Hey ChatGPT, which one of these versions truly is the real Sam Altman?
If the aim is not, in the first place, to help the world, but instead to get bigger - better chips, more data, smarter code - then our problems might just get bigger too
 "Hey ChatGPT, which one of these versions truly is the real Sam Altman?")
Deepali Gupta traces the India story through its mobile telephony tales
To understand today's telecom business, one must trace the evolution of the entrepreneurs who shaped it
 "Deepali Gupta traces the India story through its mobile telephony tales")
Sanjeev Chopra's book details Shastri's many contributions to nation, party
The 1965 war, Pakistan's second attempt to seize Kashmir, ended in Tashkent with Lal Bahadur Shastri returning the Haji Pir Pass - a gesture that disappointed even his family
 "Sanjeev Chopra's book details Shastri's many contributions to nation, party")
'Shamans of the Himalayas' captures valley life in words and images
Having personally lived in Manali briefly during my childhood, vivid descriptions of the valley and its people particularly spoke to me
 "'Shamans of the Himalayas' captures valley life in words and images")
Apple used China to make a profit; what China got in return is scarier
This is not just a story of China making Apple, but of Apple making China
 "Apple used China to make a profit; what China got in return is scarier")
The Great Epinal Escape: Bowman's book is a long-overdue tale worth telling
With its rare photographs, The Great Epinal Escape is an important record of the lives of the Indian Army in combat and captivity in major theatres of war in the west
 "The Great Epinal Escape: Bowman's book is a long-overdue tale worth telling")
Beyond the aid recipient: India's strategic shift in its Africa engagement
All the essays focus attention on two compelling trends - development for Africa and development by Africa
 "Beyond the aid recipient: India's strategic shift in its Africa engagement")
High Altitude Heroines: Women's travelogues from British India revived
A collection of essays brings together enchanting travelogues by women from early 20th-century British India
 "High Altitude Heroines: Women's travelogues from British India revived")
Empty Vessel: The story of globalisation told through one big barge
This elegant and enlightening book is an impressive feat, given that its main character is, as Kumekawa admits, stubbornly uncharismatic: "a dumb pontoon without voice, personality or drive"
 "Empty Vessel: The story of globalisation told through one big barge")
On Failing: Where the quiet complexities of failure take centre stage
Through an eclectic collection of essays spanning subjects from suicide to physiology, On Failing creates space for failure to exist-without forcing life lessons down anyone's throat
 "On Failing: Where the quiet complexities of failure take centre stage")
The Undying Light: Gopalkrishna Gandhi's memoir on modern India's making
Gopalkrishna Gandhi's memoir offers an up close and personal view of the making of the modern nation-state, given his proximity to those who shaped the formative years of independent India
 "The Undying Light: Gopalkrishna Gandhi's memoir on modern India's making")
'Strangers in the Land' traces Chinese workers' rise and expulsion in US
But you can't paint a complete picture of America without this story, and The New Yorker journalist Michael Luo tells it persuasively in this book, a granular account of Chinese migration to US
 "'Strangers in the Land' traces Chinese workers' rise and expulsion in US")
Ananda: The sacred, profane, and psychedelic journeys of cannabis
From the Himalayan hush of Himachal to the coastal dreams of Kerala, this book on cannabis journeys through India - each stop bringing a new strain, a new state of mind, and a new high
 "Ananda: The sacred, profane, and psychedelic journeys of cannabis")
Pratap: The 'conscience of India' and a chronicle of press freedom
The book chronicles the rise and fall of the Indian press over roughly a century. It is a valuable resource for students and researchers of journalism, politics, law and literature
 "Pratap: The 'conscience of India' and a chronicle of press freedom")
