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Festival season e-commerce sales jump higher as GST cuts boost demand

Consumer behaviour this season reflects a bullish sentiment, fuelled by GST-enabled price reductions that have lowered costs in high-ticket categories such as electronics and pushed festive demand up 23-25 per cent across metropolitan and emerging markets. The GST reforms, effective from September 22 -- the first day of Navratri --reduced tax rates in several high-demand categories, including large-screen TVs, mid-range fashion and furniture, providing direct price benefits to consumers. These changes have not only lowered retail prices but also encouraged shoppers to look beyond tactical discount-hunting towards more aspirational purchases, lifting participation from tier 2 and tier 3 cities and stimulating growth in discretionary spending. According to market research firm Redseer, the reduction of GST on large TVs from 28 to 18 per cent led to a 6-8 per cent fall in retail prices, boosting demand for premium models. Fashion items priced below Rs 2,500 now attract just 5 per cent

Flipkart reports 21% rise in user visits during Big Billion Days sale

Flipkart's Big Billion Days sale recorded 21 per cent growth in visits, 26 per cent surge in premium demand and strong Cleartrip bookings as festive shopping gained pace

Flipkart, Amazon race in premium ecommerce with iPhones, fast delivery

Flipkart, Amazon and Bigbasket reported record festive sales of iPhones and premium devices, with fast deliveries and GST reforms boosting growth in metros and Tier-II cities

Walmart-backed Flipkart to invest $30 million in fintech unit Super.money

Super.money is a fintech unit of Flipkart which was launched in 2024. In less than a year, it has now become the fifth-largest UPI app in India, handling 275 mn transactions

Flipkart Big Billion Days sale: Check deals on Apple, Google, Samsung, more

Flipkart Big Billion Days sale brings iPhone 16 Pro Max at Rs 89,999, Pixel 9 at Rs 34,999, Galaxy S24 under Rs 40,000, Nothing Phone 3 at Rs 34,999, and more

Amazon vs Flipkart: The festive sale battle is here; what to expect | Festive sale | Discount | GST

Amazon’s Great Indian Festival and Flipkart’s Big Billion Days are back on September 23, 2025.

Amazon starts sale for Prime members: Top deals on phones, TVs, laptops

Amazon's Great Indian Festival 2025 starts today for Prime members and tomorrow for others, while Flipkart's sale goes live tomorrow, offering deals on electronics, laptops, TVs, and more

Amazon, Flipkart deploy war rooms for ₹1.2 trillion festival battle

E-commerce giants mobilise round-the-clock operations with food, entertainment as India's shopping season is projected to grow 27 per cent

Royal Enfield partners with Flipkart to sell 350 cc motorcycle range

Mid-sized motorcycle maker Royal Enfield on Friday said it has tied up with e-commerce marketplace Flipkart to sell its entire 350cc portfolio. The company's 350cc range - the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350 will be available on Flipkart, starting September 22, 2025, in five cities - Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai, the company said in a statement. The customer journey for delivery and after-sales support will be fulfilled by their preferred Royal Enfield authorised dealer in these cities, it added. Customers opting to purchase their favourite Royal Enfield 350cc motorcycle on Flipkart will also get full GST benefits, applicable from September 22, 2025, the company said. "Partnering with Flipkart allows us to meet today's digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online," Royal Enfield CEO B Govindarajan said. Currently available in five cities, a

Flipkart Minutes to deliver Big Billion Days 2025 deals in just 10 minutes

Flipkart Minutes expands to 19 cities for TBBD 2025 with 10-minute deliveries while Tata-backed Bigbasket marks iPhone 17 launch with record-breaking instant delivery

Flipkart completes self-audit on dark patterns, says compliant with CCPA

Flipkart Group on Thursday said it has completed an independent self-audit on its digital platforms, aimed at ensuring "the highest standards of compliance, accountability" and aligning with Central Consumer Protection Authority guidelines and advisory on prevention and regulation of dark patterns. The comprehensive self-audit completion declaration has been submitted to the Consumer Affairs Secretary Nidhi Khare, the company said in a statement. The group, which includes Flipkart, Myntra, Flipkart Wholesale, and Cleartrip, affirmed its commitment to ensuring that its customers are treated with fairness and transparency. "Flipkart Group...today announced the completion of a comprehensive, independent self-audit on its digital platforms. The audit has been done to ensure the highest standards of compliance, accountability, and consumer protection with the Central Consumer Protection Authority (CCPA) Guidelines and Advisory for Prevention and Regulation of Dark Patterns, 2023 and 2025

Flipkart Group completes self-audit on dark patterns on digital platforms

These refer to tactics used by online platforms to manipulate or heavily influence customers to make certain choices

Flipkart Marketplace sees 25% rise in sellers ahead of festive season

Flipkart Marketplace has recorded 25-30% growth in sellers over six months, aided by AI tools, simplified GST compliance and expanded fulfilment ahead of the festive season

Flipkart Internet FY25 revenue rises 14%, losses narrow 37% on IPO prep

Flipkart Internet, the marketplace arm of Flipkart, posted ₹20,493 crore in revenue and cut losses to ₹1,494 crore in FY25, as the Walmart-owned firm readies for a public listing

Major ecommerce firms complete tax-system overhaul ahead of festival season

Companies update platforms, train sellers on new tax codes

Cleartrip grows 3-4 times faster than travel industry, plans new verticals

Flipkart-owned Cleartrip is growing three to four times faster than the travel industry in 2025 and plans to add new business lines, including hotels, trains and buses, to expand its reach

Small brands skip price wars, bet on premium strategy this festive season

Direct-to-consumer companies focus on personalisation and cultural relevance ahead of the festive season as big brands on large e-commerce platforms slash rates

Coming up in 2026: A tale of three IPOs to script a new story for India Inc

Three mega IPOs, from diverse businesses and historic relevance, could script a new story for India Inc

Flipkart appoints ex-Google executive Balaji Thiagarajan as CTPO

Flipkart has named Balaji Thiagarajan, an industry veteran with 25 years' experience at Google, Microsoft, Uber and Yahoo, as its new chief technology and product officer

Flipkart acquires majority stake in infotainment platform Pinkvilla

Flipkart has acquired a majority stake in Pinkvilla to expand its digital content footprint, target Gen Z and millennial audiences, and leverage infotainment for commerce growth