Eicher will also benefit from a growing market for the premium segment within the motorcycle industry
Chief worries are bike servicing and spares, and likely spurt in consumer cases; Industry sources say iconic bike maker may tie up with Hero for distribution and after-sales
Over the last three years, at least three global brands - Harley-Davidson, being the latest - were forced either to exit or scale down their operations
India's inability to keep a premium manufacturer with an outsize brand points to misaligned incentives, writes Anjani Trivedi.
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With a luxury brand like Harley, setting up its dealership costs anywhere between Rs 3-4 crore, and with a total of 35 dealerships, Rs 110-130 crore will go down the drain, Gulati said
Harley, known for its heavy touring motorcycles, struggled in India mainly because of high import duties
The company's annual sales volumes in India account for less than 5 per cent of the company's total
Company will incur restructuring cost of $75 mn, MD of India operations sent to Singapore, 70 employees to lose jobs
The announcement comes two months after Harley unveiled a strategy to shift focus back to more profitable motorcycles and core markets such as the United States
The Newark-based firm has been reviewing its India operations as part of its global rewire strategy announced in July 2020
The superbike is the kind you'd pick up to satiate your penchant for speed or for long rides to nowhere. You wouldn't use it for commuting
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Harley-Davidson India sold fewer than 2,500 units in the last financial year and only about 100 bikes between April-June 2020
The Chief Justice of India was spotted with the bike at Nagpur, his home town, and the picture of him on it had gone viral on the social media.
Delay in discretionary spends, competitive intensity in export markets among challenges
Harley's bike sales in the United States last year were the lowest in at least 16 years
The move is also a result of the firm's plans to grow international business from about 40 per cent to 50 per cent by 2027
Even as big auto brands plan to skip the 2020 Auto Expo, as many did two years ago, Chinese carmakers are stepping in to claim their spot
Harleys in Hawaii has been streamed and viewed millions of times, by a demographic the motorcycle maker has had a hard time reaching