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March 18, 2020, Wednesday
Brands break gender stereotype as PepsiCo, Hero bring in women cricketers
Brands are turning to women cricketers also as part of a larger shift in the advertising narrative.
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May 13, 2019, Monday
Hero bets on premium 125 cc segment for scooters despite slowdown in market
The company is following a similar strategy of premiumisation for motorcycles where its strength lies primarily in the entry ...
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October 22, 2018, Monday
Hero MotoCorp forays into 125-cc scooter segment with Destiny 125
Destini 125 comes with two variants priced at Rs 54,650 and Rs 57,500, respectively (ex-showroom)
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August 12, 2017, Saturday
E-scooter makers Hero & Okinawa to boost growth by launching new vehicles
Despite roadblocks, in the form of GST and uncertainty over continuation of Fame schemes, electric two-wheeler makers are going ...
