Page 2 - Indian Advertising Industry

India ad market to expand by 16% in 2022, become fastest growing: Report

The digital ad space is estimated to grow twice as fast as ad spending through television

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Why was Cannes Ad fest 2022 Indian advertising industry's '1983 moment'?

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

'Explicit and clear': New ad rules set celebrity endorsement guidelines

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

Govt issues new guidelines to curb misleading ads; bans surrogate ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements

Ad spends growth to slip to Rs 1.08 trn in 2022; digital set to pip TV

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.

India to be fastest-growing ad market in 2021: Pitch Madison Report

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

After 21.5% fall in 2020, Indian ad spends to rise 23% in 2021: Report

Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021, a media buying agency said

ASCI will continue to work with newly formed govt regulator: Subhash Kamath

The CCPA has been set under the newly notified Consumer Protection Act, 2019, which gives the body powers to take action against misleading advertisements.

Commercial break: Television ad volumes rise 12% in July-August, shows data

BARC says sports properties like the Indian Premier League will bring more advertisers on air, as will high-impact properties such as Kaun Banega Crorepati and Bigg Boss

Trai seeks BARC board overhaul; major implications for TV industry on anvil

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

Tara Sinha, doyen of Indian advertisement world, passes away at 88

Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency

Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

With rapid growth, India's advertising sector eyes Rs 1-trillion mark

India is expected to be among the top contributors in terms of incremental ad spends in the world

Advertising spend to see 12.5% growth in 2018, says Magna

Among the categories driving advertising growth in 2018 will be digital at 27% per annum, followed by television at 12.2% per annum

Indian ad spend to grow by 10.5% to reach Rs 624 bn in 2018: Dentsu

Both social and online video will see growth for the next five years as India continues to evolve their internet, mobile, cloud audience, says Dentsu Aegis Network's biannual global forecast

Indian digital advertising market to grow 32% to Rs 189 billion by 2020

The e-commerce is the biggest spender on digital media contributing to 19 per cent of all digital spend