The Union government will not ease foreign direct investment (FDI) rules for electronic commerce. Minister of State for Commerce and Industry Nirmala Sitharaman last month met executives of Flipkart and Snapdeal and representatives from the Confederation of Indian Industry (CII) and the Federation of Indian Chambers of Commerce and Industry (Ficci) to assess the impact of FDI on Indian e-commerce companies. The meeting spawned speculation that the National Democratic Alliance (NDA) government might allow foreign e-commerce companies to operate in India. New Delhi is also under pressure from Washington and Tokyo to relax its FDI policy for e-commerce.
Sitharaman planned to hold more meetings on this issue, the official said. The NDA government wants the 'Make in India' campaign to be successful before opening up B2C e-commerce to foreign retailers. Besides, Indian industry is not enthusiastic about the move. In a representation to the DIPP, the CII stated foreign companies should be allowed after Indian e-commerce players had acquired the strength to take on the competition. The chamber sought safeguards for Indian companies like local sourcing, privacy, safety against tax evasion and checking e-wastage. At present, 100 per cent FDI is allowed in business-to-business (B2B) e-commerce, while it is banned in the business-to-consumer (B2C) segment. Besides, there is a 30 per cent local sourcing rule for foreign players. Marketplace trigger Large Indian e-commerce companies like Flipkart and Snapdeal have grown significantly since their inception in 2007 and 2010, respectively. Global e-commerce giants like Amazon can operate in India under the marketplace model. In some cases, foreign players have tied up with local companies to enter the Indian market. According to a report by Technopak, the adoption of marketplace models by e-tailers is fuelled principally by business scalability and FDI policy compliance.