Bacardi Martini Enters Ready-To-Drink Mart

Bacardi Martini India Ltd, the 74:26 joint venture between Bacardi and Gemini Distilleries, today launched its ready-to-drink Bacardi Breezer in the Delhi market.

The company expects the product to drive volumes in future and is targeting a turnover of Rs 100 crore within two years by selling about a million cases. It has already set up a new manufacturing unit for the product along with Gemini Distilleries in Goa.