Coke Likely To Launch Disney Brand Milk

The US-based Coca-Cola Company is looking at the possibility of launching the Walt Disney branded flavoured milk in India over the next six months. The new products are under development in India, and, according to sources, will be launched only by 2004.

The new products could be an addition to the milk products which Coca-Cola has already launched in countries such as the US, Mexico and Japan.

The milk-based products have been launched in association with Switzerland-headquartered Nestle.

The Walt Disney business has been launched through group company Minute Maid Company.

While the company will try to target under-12 years of age consumers with its milk-based category products and juices, there is also an initiative to target young adults from 13 to 24.

 

The company