Jagatjit Inds To Move Mrtpc Over Ad Ban

Jagatjit Industries Ltd is planning to approach the Monopolies and Restrictive Trade Practices Commission (MRTPC) against the Confederation of Indian Alcoholic Beverages Confederation (CIABC).

The action is expected to be taken in response to CIABC sending letters to major television channels requesting them to ban the ACP apple juice advertisement put out by Jagatjit Industries Ltd. The confederation had objected on the content of the advertisement.