With the launch of new brands JK C MAX’ and ‘JK MAX’ in the economy segments of the copier paper market JK Paper Ltd to eye 37 per cent share of the branded copier paper market in India.
The company has commissioned new facilty at Rayagada in Odisha and also has a plan to expand its dealer network across India.
For this facility, company has invested Rs 1650 crore to meet growing demand, customers’ needs and aspirations especially from digital printing industry. JK holds 28 per cent of market share of Indian paper industry.
Total market size of braded copier paper market in India is estimated at 5.5 lakh tones per annum and the company is growing at the rate of 7- 8 per cent. With the recent expansion JK’s production capacity will be raised by an additional 1.65 lakh tonnes of Copier Papers and pulping capacity of 2.15 lakh tonnes. The Company’s total annual capacity stands now at 4.55 lakh tonnes. It posed a turnover of Rs 1721.38 crores in the year 2012- 13. It operates through a large distribution network of 170 wholesalers and over 4000 dealers across India.
“The new machine in place at Rayagada will further strengthen JK’s position as a quality delivering leader. The two new copier brands will enable JK to cater to more customers with its offering at various price points. We target to capture 45 per cent of the western market (which is around 35 per cent now) through this expanded capacity. In Pune alone, we aim to reach around 35 per cent from 20 per cent currently, ” says Santosh Wakhloo, vice president, marketing & sales, JK Paper.
J K Paper has tied up with Hewlett Packard (HP) to avail of its ‘ColorLok’ technology in producing copier paper.