KKCL launches new jeans wear

Mumbai-based Kewal Kiran Clothing Limited (KKCL), known for its Killer and Lawman brands of men's wear, launched its unique 'Y-Fi stitch' jeans wear here under its Lawman Pg3 brand.

The Y-Fi stitch is an innovative, designer stitch developed by the company keeping in view the fast growing fashion industry.

Company sources said, the limited and exclusive edition of the new men's wear product would be available only at the 89 K-Lounge stores and the exclusive outlets of the Lawman Pg 3 across the country, including nine K-Lounge stores in Orissa.

The Y-Fi stitch is available in 11-styles, in shades of blue, green and grey colours and it is priced at Rs 1999.

 

“The designers mostly work on the fabric, cut, looks, adding designs and other ornamental motifs to enhance the appeal of jeans and making a stitch fashionable is an innovation of the company”, said Vikas Jain, director of KKCL in a company statement.

This is the first of its kind product in jeans wear and will be remembered as one of the best innovations of the company, he added. The company has stated that the innovative would be protected under the Trademarks Act.