Majority of Indian clients have huge appetite for innovation: Scott Russell

SAP is focusing on MSMEs in India as the next big revenue platform

With a steady revenue growth and a 33 per cent jump in its two-year-old cloud business, SAP is focusing on micro, small and medium enterprises (MSMEs) in India as the next big revenue platform. SAP Asia Pacific Japan President Scott Russell talks to Romita Majumdar on the company’s strategy and how Indian companies are quick to embrce digital transformation. Edited excerpts
 
How is SAP addressing companies’ demand for digital transformation?
 
In Asia-Pacific our software and cloud revenues grew 13 per cent and cloud subscriptions and support revenue grew 52 per cent. Our first focus in India is on