MTR Foods launches 'Just a minute' category

MTR Foods Limited has created a new segment under the ready to eat (RTE) category of foods called 'Just a minute'.

It has launched two varieties of beaten rice in an 80 gm pack and positioned it as a 'Just a minute' snack, which can be eaten any time.

"The product has been created based on research carried out by our in-house R&D team and we have received excellent response during the pilot launch. The product can be carried during travel and can be eaten any time as a snack," MTR chairman and managing director P Sadananda Maiya said.

The snack is presently available in two flavours "" Tangy and Lemony. It contains beaten rice and can be prepared in just one minute by adding water to it. The product will be launched nationwide by end of July this year.

The company also plans to launch Kerala's famous delicacy 'ada pradaman' in a ready to eat format as well as an ingredient for making payasam, to coincide with the Onam festival this year, he added.