Pepsi launches Aquafina bulk water packs

 To be sold under its Aquafina brand, water in these the new 25 litre jars will meet the new norms for packaged water purity coming into effect from January 2004.

 Explaining the purification process in packaging the water, Subroto Chattopadhyay, the executive director (new business initiative) of the company, said that the process involved chlorination, sand filtration, activated carbon purifier, five micron polisher, ultraviolet, reverse osmosis, one micron polisher and ozonation.

 The 25 litre packs are priced at Rs 65 per jar.