Peter England People in Hyd

Aditya Birla Nuvo, a diversified conglomerate of the Aditya Birla Group, on Tuesday launched 'Peter England People' (PEP), a retail family clothing unit, at Jubilee Hills in Hyderabad. The new store is spread over 12,000 sft. This is the third store after Mumbai and Bangalore and two more would be opened in Delhi shortly. In Andhra Pradesh, the company would open its branches in Vijayawada, Visakhapatnam, Guntur and other places apart from adding a few more in Hyderabad.

About Rs 400 crore would be pumped in for setting up about 0 to 100 stores across the country in five years. The company expects its revenues to touch Rs 1,300 crore in five years.