 "Rajiv Ahuja")
StarTek, an NYSE-listed firm, is set to accelerate its digital play strategy, according to Rajiv Ahuja, president of the company. This comes on the heel of the firm’s 26 per cent stake purchase in Chennai-headquartered CSS Corp.
Earlier this month, the firm announced the stake purchase, for a consideration of $30 million.
Though both companies will work in tandem, StarTek will leverage upon CSS’ capabilities and collaborate in three areas.
One, to create a go-to-market strategy for leveraging the CSS platform-based technology support services to StarTek’s existing customers, and developing new customer opportunities for such services.
Earlier this month, the firm announced the stake purchase, for a consideration of $30 million.
Though both companies will work in tandem, StarTek will leverage upon CSS’ capabilities and collaborate in three areas.
One, to create a go-to-market strategy for leveraging the CSS platform-based technology support services to StarTek’s existing customers, and developing new customer opportunities for such services.
