Symphony launches window range of air coolers

Ahmedabad-based air-cooler maker Symphony today launched country's first branded window range of air coolers, priced between Rs 7,500-14,000, to strengthen its residential segment product portfolio.

The residential segment in the window category of coolers is largely dominated by the unorganised sector and the company's foray into the segment is aimed at tapping this market in a big way, its chairman and managing director Achal Bakeri said in a statement.

"India is a traditional air cooler market with a huge unorganised segment dominated by window installed metal body coolers. We could foresee that by tapping into this segment we could achieve tremendous incremental growth in the near future," he said.
 

The new offering comes in five models--three plastic and two metal body coolers.