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GGMA to focus on innovative garments

BS Reporter  |  Mumbai/ Ahmedabad 

Buoyed by suggestions of Gujarat Chief Minister Narendra Modi, the Gujarat Garment Manufacturers' Association (GGMA) is set to focus on innovating in garment manufacturing. The association will now look to encourage its members in manufacturing health, weather and profession-based garments in the state.

Speaking at the inaugural ceremony of GGMA's 19th National Garment Fair (NGF), Modi said, "The state government will offer several benefits to the garment industry through the upcoming integrated textile policy. However, the industry should also focus on incorporating innovation and technology in manufacturing garments. It could look to focus on profession, weather and holistic health-based garments to grab bigger market." Modi further emphasised on focusing on traditional fashion by bringing innovation in areas like khadi and linen. "The garmenters will face less competition when they will look to innovate in khadi and focus on traditional fashion," he added.

Representing the garment industry in the state, GGMA has over 2,000 members and 7,000 manufacturing units across Gujarat. According to Vijay Purohit, president of GGMA, the garment industry will look to adopt the suggestions offered by the chief minister and also focus on producing export quality. "We will also be focusing on cluster development in order to reduce excessive movement of the garment value chain at different places. The chief minister has suggested us to produce export quality wherein the focus will be on zero defect," said Purohit.

In terms of footfalls, the first day of the three-day fair itself saw over 8,000 visitors. According to Purohit, as against total footfalls of 17,000 last year, GGMA is estimating the same to cross 25,000 this year at the 19th National Garment Fair.

First Published: Sat, July 07 2012. 00:15 IST