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Startup bullish on traffic management app

Itishree Samal  |  Chennai/ Hyderabad 

Kode Blink Tech Apps LLP, a Bangalore-based start-up that has developed an app to manage traffic efficiently, is targeting a Rs 2.5-crore turnover in the next two years from the Qatar market.

The app — Traffic ticket — acts as a platform for both government and vehicle owners by providing details on traffic violations, fine, alerts, updates and also offers the option for the customers to make payments.

The prototype has been pilot-launched in Bangalore and Qatar since mid-2010. "The app has received 70,000 customers, including 50,000 in Qatar over the last one-and-a-half years," said Shameel Abdulla, joint chief executive officer, Kode Blink.

The Qatar market alone has 0.8 million vehicle users, while Bangalore has 4 million vehicle users. Last year, Bangalore collected $10 million as traffic violation fine.

In the first phase, the start-up plans to explore the Qatar market where technology adoption and smartphone penetration is higher than India. “We will first test-market the product and the revenue model in the Qatar market, and with the success we will expand this service,” he said.

It is also exploring various revenue models including generating from per transactions. “This app has a huge market potential seeing the growing number of vehicles on the road and the increasing number of traffic violations,” Satish Basavaraj, joint chief executive officer, Kode Blink, said.

Another factor driving growth is the booming smartphone market in India and West Asia. “Now, even the android phones are available at sub-Rs 5,000. So, we see a significant market potential,” he said.

The venture - set up by four cofounders - has so far invested Rs 10 lakh from own resources and is looking to raise Rs 40 lakh for expansion. The app is currently available on iPhone and android phones. Soon, it will be available to all customers, he added.

“Traffic violation is a major problem in a country like India. So, we wanted to make this process simple by providing all the services under a common platform by engaging both the traffic authority and the city dwellers,” he said, adding by using the app customers can check the details of the violations by just typing their vehicle number.

First Published: Thu, November 29 2012. 00:11 IST