In premium watch segment, tried & tested is still ticking for buyers

While business slowed down, Rolex, Panerai and Rado continued to clock sales

As retail opens up and people slowly return to old habits, after a long stretch of online consumerism, certain segments of luxury spending that simply don’t lend themselves to the virtual experience have evolved differently. Luxury watches are an example of that.

 Swiss luxury watch manufacturer Rolex, which was recently voted as UK’s number one consumer brand by Superbrands UK, shut its factories down for a few months early last year. The pause had an opposite effect across luxury watch stores in India, with stainless steel sports models such as the Daytona, Submariner, Explorer, Oyster Perpetual and GMT selling out