IIM-K marketing seminar on Aug 19

The Indian Institute of Management, Kozhikode (IIM-K) will organise its annual marketing seminar, Synapse 2006, on August 19-20. A press release issued by the institute said the two-day seminar would feature top marketing managers from companies such as ITC, Britannia, Subhiksha and TCS.

This year Synapse also features a six- hour workshop on Marketing of Movies. It will be conducted by Tarun Tripathi, head of marketing, Yash Raj Films.

The theme for this year's event is Marketing Revelations: Through the Seer Stone. ITC Ltd is the Platinum Sponsor, and Business Standard is the print media partner. The Synapse series of seminars is organised by mPower, the marketing interest group at IIM-K.

The workshop will dwell on product placements, marketing and other factors that have contributed to some of the biggest Bollywood hits in recent times.

The event also promises to be a platform for experienced industry practitioners to share their experiences and learning with the students.