Mudra Institute's brand fest from October 27

The annual brand management festival of the Mudra Institute of Communications, Ahmedabad (Mica), Micancanvas, will be held from October 27 to 29.

The theme for the festival, "The Black Box- Unlocked ", signifies a space in the consumer's mind and the sum and substance of everything that defines the new-age Indian consumer, Atul Tandon, director, Mica, said.

Student from IIMs, FMS, ISB, MDI, TAPMI, IMT, IIFT, XLRI, XIMB, JBIMS and IITs would participate in the three-day event. Besides, Mica has invited select undergraduate colleges for the first time.

Corporate dignitaries like Punitha Arumugam (CEO, Madison), Prashant Panday (deputy CEO, Radio Mirchi), Madhukar Kamath (MD and CEO, Mudra) Santosh Desai (president, McCann-Erickson), Ravi Naware (chief executive, ITC Foods) and Shantanu Khosla (MD, P&G India) are the invited speakers at Mind Speak, the panel discussion which will kick-start the event.

Other formal events include SBI Bankonus: The Marketing Plan; Mudra Mindbenders: The Brand Case study by Mudra and Paras; MICA EDC Cerebrus: The Business Plan Competition; Tam Newsbeat: The TAM media Research Paper Presentation; Crosstalk: The Parliamentary Debate and Nash it out: The Game theory Game.