The Strategist Quiz (#051)

 

1. When and where was the term "superstore" first used?
   
    
2. A company came out with advertisements in 2004 to take credit for the turnaround performance of a company it took over. The ad copy read: _______ has gone from BIFR to BSE-30. Name both the companies.
   
    
3. This company founded in 1923 has seen many owners. They include United Airlines, RCS, General Motors and Ford Motor Company. Its current owner is a private equity group that includes Merrill Lynch Global Private Equity. Name it.
   
    
4. Identify the organisation that uses the "Zebu bull" as its logo. This bull is a symbol of strength.
   
    
5. Which apparel brand uses price tags in the form of tarot cards?
   
    
6. Identify this company that is currently active in Nepal, Bangladesh and India and was founded by a former international rugby player in 1980?
   
    
7. What were "shoppers plates" introduced in the US in the 1920s?
   
    
8. Which billionaire businessman moved every 180 days from state to state in the US to avoid becoming a permanent resident of any one state to do away with paying local taxes?
   
    
9. The brand name CEAT is an abbreviation of the name of one of the two original promoter companies. One of them is the Cavi Electric Affini Turino. Name the other promoter.
   
    
10. Complete this slogan and identify the brand. Better ingredients, Better _______?

Ten all-correct entries will receive a copy of The Portable MBA in Entrepreneurship (edited by William D Bygrave and Andrew Zacharakis), published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 18 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.