The Strategist Quiz (#128)

 

1. What was founded by Darbari Seth of Tata Chemicals in 1974 to find solutions to energy efficiency? 
    
2. This 100-year-old brand for which India is the second-largest market after Brazil has now a mausambi (sweet lime) flavour. Identify it. 
    
3. Names such as Parliamentary Procedure, Lazy Susan and Bulletin Board were suggested for this path-breaking technology during its founding in the early 1970s. By what name is it known today? 
    
4. This world-class company’s CEO reckons that his company may already be at the fourth stage of corporate decline, as defined by Jim Collins in his book How the Mighty Fall. Name him and his company. 
    
5. Who introduced the Brand Asset Valuator (BAV)? 
    
6. Which Indian brand used to run the punch line: “For the man who doesn’t have to try… too hard”? 
    
7. The title “Diamonds are Forever” was apparently inspired by an advertisement in an American magazine which Ian Fleming, creator of James Bond, saw in 1956. This brand still uses the same punch line. Name it. 
    
8. In preparation for the ban on tobacco advertising in the UK in 1997, which popular brand began to position its logo against the background of purple silk? Subsequent to the ban it continued to show logo-free swaths of purple silk. 
    
9. Unlimited Limited and Unincorporated Inc were proposed names for which company initially? 
    
10. Identify the logo.

 

 

Ten all-correct entries will receive a copy of Joe Vitale’s Life’s Missing Instruction Manual, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 23 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.