The Strategist Quiz (#198)

 

1. This breath mint brand, established in Europe in 1927, is in many ways responsible for the birth of a $9 billion online company. Name both of them. 
    
2. Which brand was “Emotionally Yours” and is not so now, why? 
    
3. This Baker scholar from Harvard, nearing his 70s, is popular for his eccentric lifestyle. He recently bought his own apartment but otherwise lives out of a suitcase and his clothes come in courier. Global corporations consult him. Name him. 
    
4. Who advertised for his brand using the line: “I liked it so much, I bought the company”? 
    
5. His first product was an FM tuner and his last acquisition was an international news magazine. Name him. 
    
6. This company was formed by a couple and their friend who authored a book while exchanging views on this business. The employees are designated as ministers, customers as citizens and retail outlets as embassies. Name the founders and the company. 
    
7. Which airline in the late 1960s established a waiting list for tourists wishing to fly to the moon? About 90,000 people signed up. 
    
8. What is common to the Indian magazine Femina and Lonely Planet published in Australia? 
    
9. Name the concept which means that businesses often need to reinvent how they add value as industries and their markets change. Also mention its propounder. 
    
10. Identify a European and American company from their corporate logos which seem juxtaposed. 
    

Ten all-correct entries will receive a copy of Marty Seldman and Joshua Seldman’s Executive Stamina: How to Optimize Time, Energy, and Productivity to Achieve Peak Performance published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 26 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.