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VIP partners with Ace Turtle for omnichannel transformation in India

Business Finance


Luggage manufacturer VIP on Tuesday announced its partnership with Ace Turtle, Asia's leading omnichannel platform to strengthen its omnichannel offerings in India.

With Ace Turtle's best in class technology and proprietary omnichannel platform, VIP will aim towards building a unified brand experience for its customers across multiple channels, however Ace Turtle will facilitate the eCommerce of some of the leading brands of VIP such as VIP Bags, Caprese, Carlton bags, Skybags and Aristrocrat.

"Partnering with Ace Turtle, who are market leaders in this domain will help us achieve this and we are confident that its technology will play a critical role in accelerating our omnichannel capabilities," said CEO VIP Industries Ltd., Sudip Ghose.

Being market leaders in the branded luggage segment, VIP Industries through the years has constantly evolved to give away category defining product ranges to its customer.

"We are confident that our platform with its strong implementation capability and superior technology will play a stellar role in strengthening VIP's presence across various online retail channels," said CEO Ace Turtle, Nitin Chhabra.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Tue, July 31 2018. 19:06 IST