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Samsung leads flagship segment in India, logs 49.2% share in Q1

IANS  |  New Delhi 

Defying the competition from Chinese players, has become the in the Indian flagship market, garnering 49.2 per cent share in the first quarter of 2018, the German research firm revealed on Thursday.

In the full financial year (April 2017-March 2018), registered 55.2 per cent market share in the Rs 40,000 and above price segment, said that reports final consumption of the devices and not only shipments.

In March alone, the South Korean giant registered a massive 58 per cent market share in the flagship segment, riding on the success of Galaxy S9 and that were available for sale in from March 16.

"These are exciting times for in In the flagship segment, we are the clear The credit goes to our continuous effort towards turning our platforms consumer-friendly with an aim to provide them better value proposition," Aditya Babbar, General Manager, Mobile Business, Samsung India, told IANS.

"Our flagship devices like Samsung Galaxy S9, S9+, and Note 8 have been very successful. The credit goes to the kind of unique technologies these devices have -- along with exciting offers for consumers -- that have driven the sales for us," Babbar added.

Galaxy S9 series promotions were strong both in in

The S9 and devices have cameras with capabilities to shoot "Super Slow-mo" videos and a new "Dual Aperture" lens system with innovative low-light photography efficiency.

The super-AMOLED "Infinity Display" screen comes with 18.5:9 aspect ratio and a QHD+ resolution.

With "AR Emoji", these Samsung devices let users create an emoji that looks, sounds and acts like them.

The "Bixby-enabled" devices come with mobile payments service Samsung Pay. Consumers can pay their utility bills seamlessly through Samsung Pay, set reminders and based on their current location.

With an aim to make a dent in the market share of Chinese brands in the Rs 30,000-40,000 segment, has also launched Galaxy A8+ with flagship features for Rs 32,990.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, May 17 2018. 13:32 IST