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BookMyShow invests in fintech firm AtomX

Press Trust of India  |  New Delhi 

Online ticketing platform BookMyShow (BMS) Tuesday said it has invested in Pune-based company,

"This further strengthens the company's market leadership in out-of-home entertainment landscape across ticketing, producing and managing on-ground operations across various live entertainment experiences," said in a statement.

The investment, details of which were not disclosed, will allow to seamlessly enable AtomX's cashless payments platform and solutions on Near Field Communication (NFC)-powered cards, wristbands, key chains that consumers can use for digital payments at music festivals, sporting events, and concerts, among others.

The solution enables users to store cash in the form of digital money in their and tap and pay.

"As we broaden the out-of-home entertainment ecosystem, we continue to improve every aspect of that customer journey. This includes safer and smoother digital transactions both, while buying tickets and for on-ground services," BookMyShow founder and Ashish Hemrajani, said.

The investment will see join AtomX's board of directors. He leads the operations and service delivery verticals, while also overseeing deployment of new

Last year, Bigtree Entertainment - which operates BMS - had raised USD 100 million (about Rs 685 crore) in a funding round led by In July 2016, it had raised over Rs 550 crore, led by US-based

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 16 2019. 14:55 IST
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