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Lenovo elevates its India chief marketing officer to Asia Pacific level

Press Trust of India  |  New Delhi 

maker today said it has elevated its as the of

"has succeeded as (CMO) of Asia Pacific, and is responsible for elevating Lenovo's brand across the region," said in a statement.

According to market research firm, Lenovo was at third position after and in traditional PC market with 21.7 per cent market share at the first quarter of 2018.

Reynolds has been appointed as the company's for Digital, Web & Social Media.

In his new role as CMO of Lenovo Asia Pacific, Bhaskar, who is based in Bangalore, India, is tasked with expanding Lenovo's brand footprint in the region, and driving sales for PCs, tablets and across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, and

"He reports to Ken Wong, of Lenovo Asia Pacific," the statement said.

Reynolds will now report to the company's newly appointed global CMO

Prior to this appointment, Bhaskar led the marketing team in for the last five years, where he was responsible for marketing strategy and aligning marketing to the overall objectives.

The company forayed in Indian segment during Bhaskar's tenure.

According to Counterpoint Research, Lenovo (including Motorola) had 2.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, June 11 2018. 20:30 IST