The financial details of the partnership and the tenure were not disclosed.
"Since majority of India's consumers are still heavily offline based, it's necessary for a brand to be able to establish a meaningful bond with these consumers, in order to gain relevant visibility and create a stronger impact," Xiaomi India Chief Marketing Officer Anuj Sharma told PTI.
"Although this may seem a rather traditional marketing association, Xiaomi as a brand is known for its unconventional marketing approach, and has created a similar offbeat and quirky campaign with Ranveer, which evidently stands out with Indian consumers," he said.
The hyper-competitive Indian smartphone market witnessed the fastest growth among major markets, expanding by 10 per cent in 2018 over the previous year to over 145 million units, it added.
The Chinese player had entered the Indian market through online channel, and has been focussed on aggressively expanding its offline presence over the last many months.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)