Selena Gomez turns designer with sportswear

The 20-year old singer-actress is the Adidas Neo Label's new global style icon and as part of the three-year partnership, Gomez will design and develop seasonal ranges for teens, including sneakers, clothing and accessories.

"It is a great partnership for me because Neo really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans too; knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.

"I am really enjoying being involved with the design process and Neo is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection" she added.

 

The new project is a welcome distraction for the American star following the rumours suggesting her romance with boyfriend Justin Bieber is in trouble.