Now Yo Appy?

Parle Products, the pioneer of tetrapak drinks like Frooti and Appy is thinking big. After the success of Yo, the 250ml version of Frooti mango, sales are up by -------------- per cent claim company sources. As a result, the strategy is being extended to another house drink -- Appy. Like Frooti, the 200 ml apple drink tetrapak launched in the mid eighties had its limitations. At that time, apple as a drink was not acceptable. Secondly, those who wanted to drink an apple juice didnt exactly enjoy the experience. Today, with the health fad, consumers have suddenly discovered the virtues of apple. Secondly, Appy had to be drunk by straw. This didnt bring out the real taste of the apple concentrate, says Parle sources.

 

The company now plans to introduce a 250 ml pack of Appy shortly. The tear open pack will help gulp down the drink minus the straw.