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Kings XI Punjab renamed as Punjab Kings ahead of IPL 2021 auction

Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself, says CEO Satish Menon

Kings XI Punjab Coach Anil Kumble and whole team at the dugout jumps with joy as KXIP beat MI in second super over at the Dubai International Cricket Stadium, Dubai in the United Arab Emirates on the 18th October 2020. Photo: Sportzpics for IPL

Kings XI Punjab Coach Anil Kumble and whole team at the dugout jumps with joy as KXIP beat MI in second super over at the Dubai International Cricket Stadium, Dubai in the United Arab Emirates on the 18th October 2020. Photo: Sportzpics for IPL

Press Trust of India New Delhi
Kings XI Punjab was on Wednesday renamed as Punjab Kings ahead of the 2021 IPL auction on Thursday in Chennai.
The news agency PTI had reported of the name change on February 15. A new logo was also unveiled on Wednesday.

Check IPL mini auction 2021 time and live streaming details here
Speaking about the new brand identity, team CEO Satish Menon said: "Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself."

"The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams."

Check full list of players to go under hammer in IPL 2021 auction on Feb 18 here

The franchise, jointly owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul, is yet to win an IPL title since the event's inaugural edition in 2008.
In the tournament's 13-year history, Kings were runners-up once (2014) and achieved a third-place finish on another occasion (2008). They finished sixth in the 2020 edition, held in the UAE.

Check available purse of all the IPL teams and team strength here
The next IPL is set to start in the second week of April.

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First Published: Feb 17 2021 | 5:03 PM IST

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