Page 4 - Sandeep Goyal

A million dollar arm candy

From Pharrell Williams' million-dollar creation for Louis Vuitton to iconic pieces by Chanel, Fendi, and more, high-end bags come with a unique tale of opulence and style

Why Karwa Chauth is the new marketing tentpole

In our evolving cultural landscapes, Karwa Chauth presents a unique opportunity for marketers to unlock the potential of traditional festivals

Is India sub-leveraging the advantages of GI tagging?

While the craze for registration of GIs has gained momentum over the past few years, there really has been no strategy for using the tag to commercial advantage

A big fat wedding but with a twist

Unconventional weddings take the spotlight as couples seek unique, cost-effective celebrations

Kettle objects to the pot calling the pan black

The legal battle between Humans of Bombay and People of India has exposed questions of originality, ethics, and commercialisation in the world of digital storytelling

If Mother Nature were to come calling

Even as the world grapples with escalating climate crises, corporate priorities in India continue to favour optics over genuine environmental action in their brand building effort

Game, set & match to Infosys?

Infosys' strategic partnerships with tennis icons Rafael Nadal and Iga Świątek sparks questions about the impact endorsements by global stars have on companies

A casual adidas sneaking past Nike?

Terrace-style sneakers, rooted in football fashion and casual culture, are experiencing a resurgence in

To do business in Bharat, think Bharat

An app for cattle trading by two IITian girls shows the way

Japan Airlines encourages 'no bags' travel

The airline's plan to encourage foreign tourists to travel without bags is both convenient and fuel-efficient, a concept India could adopt as well

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Coming soon, a Cinderella horror movie

From beloved childhood icons to haunting nightmares, Hollywood's pursuit of horror remakes takes on Cinderella, Winnie-the-Pooh, Bambi, and the Grinch

Learning to smile again

Smiling is actually core to Japanese culture and their intrinsic politeness as a nation

A green king in Buckingham Palace

As the young Prince of Wales and now as the King, Charles truly embodies his love for the environment

Elaichi ads or chewing tobacco surrogates?

The prevalence of surrogate advertising for chewing tobacco during the IPL is raising questions about who is responsible for oversight and enforcement

A manhole cover as an objet d'art

Having transformed from functional items to artistic collectibles, manholes have achieved a cult status in many countries

Finnish happiness versus Bhutanese happiness

Bhutan has slipped to No 97 in the World Happiness Report. To all appearances, though, both the Finnish and the Bhutanese are equally happy

Woke versus anti-woke debate hots up

The latest candidate to throw his hat in the US presidential ring, Indian-American Vivek Ramaswamy, is one of the most voluble antagonists on the anti-woke side

Do odd alliances make bad brand flirtations?

There have been brand collaborations in the past that have been really well done

Will a new, improved Coke Studio succeed?

Unlike Coke Studio Pakistan, the Indian format has struggled to make an impact. Its challenge will be to drum up some good music