Page 5 - Sandeep Goyal

A stripe more or a stripe less?

Thom Browne may have escaped consequences for the extra stripe in the Adidas matter, but this might really be an exception to the rule

Consumer trends that will shape 2023

From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year

And the World Cup goes to Louis Vuitton

As the World Cup gathered momentum, Louis Vuitton launched a campaign starring football icons Cristiano Ronaldo and Lionel Messi, photographed playing chess together

Wealth & inequality as derivatives of time

As the world population grows, it is also getting wealthier. If the resources of our planet are limited, how is this possible?

'Moment marketing' with meaning

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing

The growing malaise of juniorisation

If young people are hired to do the job of experienced people, there will be fewer experienced, dependable, talented and resilient teams

Needed: A shoulder to cry on

An ad agency-client relationship is increasingly no longer about client service, but about client servility

Why Gen Z considers the full stop rude

Correctly punctuated messages are being interpreted by younger generations quite differently. The message is all that is relevant to them. Anything additional can change its interpretation

Cancerians lead Indian rich list parade

For the second year running, Cancerians are most successful amongst the Hurun list. Sagittarians are among lukewarm contributors and absence of notable Bollywood and cricket personalities is puzzling

The global brand Bose that isn't Indian

The world's best known "Indian" brand is Bose. But nothing except its Bengali name is really Indian

Plummeting Bollywood, sinking endorsements?

Brand owners are starting to get jittery after a series of flops by Bollywood heavyweights

Designer who survived the atomic bomb

In recent years I was most intrigued and impressed by Homme Plisse Issey Miyake, the lifestyle line for modern men with the intent to liberate the way they dressed

Remembering Hiroshima's floating lanterns

As a self-anointed Nipponophile, I have always admired the Japanese sense of tradition

Why doesn't India have a women's IPL?

The pandemic can only be partly blamed because male cricketers played innumerable matches throughout the year, including the IPL

When is it time to change your celebrity?

When is it time to change your celebrity? When the incumbent is visibly starting to show a downward spiral? Well, that's too simplistic. And obvious

Of surrogates & brand extensions

Can ITC theoretically still sponsor a Wills World Cup today? Not as an extension of the cigarette brand, but ITC could still do it. How?

The Queen: The world's most valuable celebrity brand

The Royal Family as a universal brand is estimated to be worth around £71 billion

London thumakda with desi Michelins

Experimentation and innovation have driven the rise and rise of Indian cuisine

Why no one talks of co-opetition in advertising

Coopetition or co-opetition (sometimes spelled co-opertition) is a neologism coined to describe cooperative competition

An uncertainty tolerance test for brands?

Many brands today are still guessing if the worst is behind us