Page 34 - Viveat Susan Pinto

Brands go back to basics as retail trade spend yield little results

Nielsen says that nearly 60 per cent of initiatives on the shop floor never get executed at all, many of them stuck at the back end or within intermediaries in the value chain

Tatas plan expansion, eye all-round play in India's FMCG sector

Besides food and beverages, the Tata group will get into home and personal care business

Competition pushes DMart to keep prices down; margins to take hit

Losing to win, the DMart way

Spencer's Retail to fully buy out Nature's Basket in Rs 300-cr deal

The move marks the RP-Sanjiv Goenka Group firm's second attempt to establish a toehold in the country's western region

Tata group plans to consolidate food and beverages under Tata Global

Under Chairman N Chandrasekharan, TGBL has switched focus to its India business, which contributes 49 per cent to its branded business

Advertisers rebrand the Indian male by ditching gender stereotypes

A gimmick, or does it mirror a societal shift?

A legacy of growth: ITC had annualised returns of 20% under Y C Deveshwar

Revenues have grown at a compound annual growth rate or CAGR of over 14 per cent, while net profit was up 19 per cent every year between FY96 and FY17

After staples, discretionary categories feel the pinch of slowdown

The downtrading trend is visible in the domestic motorcycle market too, where sales of cheaper brands have outpaced pricier ones

Daughter M R Jyothy steps out of the shadows to become MD at Jyothy Labs

Independent director R Lakshminarayanan will take over as chairman of the board

DMart Q4 net profit rises 21.4% at Rs 203 crore but margins remain weak

DMart has seen a sharp recovery in profit growth in Q4 compared with Q3

From net sales to profit, how Marico bucked the slowdown trend in Q4

Greater thrust on urban premiumisation, higher sales from online and modern trade and lower rural exposure helped insulate the company

Slowdown likely to ease after Lok Sabha elections, say FMCG CEOs

FMCG CEOs indicate that the market should stabilise post the general elections and that some growth should make its way back especially in rural areas

Goafest 2019: Viacom18 most creative company in surprise Abby results

Second, third spots go to Cheil and Dentsu Webchutney as big networks give Goafest a miss this year

Goafest 2019: Big ad agencies' absence is smaller networks' gain

Little-known agencies and digital companies are making their presence felt as large agencies give the fest a skip

Goafest: Day1 dwells on how consumer behavior could be tapped by firms

Marketers such as Amazon, Flipkart and Myntra put forth their thoughts on how best changing consumer behaviour could be tapped both online and offline

Next wave of DTH consolidation imminent as Jio GigaFiber readies for launch

The last round of consolidation was triggered in 2017, when Dish TV merged with Videocon d2H, and Reliance Big TV was acquired by Delhi-based Veecon Media and Television

Asian Paints counting on core business, allied segments to drive growth

According to experts, this strategy is expected to continue into the next few quarters as Asian Paints consolidates its gains

Hindustan Unilever to work with trusted network to fight ad fraud

The reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content

Sweet at 25: How Perfetti has stayed ahead of rivals in toffee market

A quirky brand narrative and flexible prices and formats have helped the confectioner stay on top. But is this enough to keep new rivals at bay?

Company of the year: Despite a challenging environment, HUL cracks the code

In the last few years, HUL has consistently delivered on key financial parameters