Expiry date display on ecom platforms is under consumer dept rules: Fssai
Food regulator says declarations on e-commerce platforms are governed by Legal Metrology Rules, amid complaints over missing shelf-life details online
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According to LocalCircles, in 2024, FSSAI had formally issued warnings to some quick commerce and e-commerce platforms to stop selling consumables with missing or near expiry dates
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As concerns mount over the absence of expiry and “best before” dates on packaged food products sold online, the Food Safety and Standards Authority of India (FSSAI) has said declarations displayed on e-commerce platforms are governed by rules of the Department of Consumer Affairs (DCA).
In an email response to citizen engagement platform LocalCircles, which Business Standard has seen, the food regulator said declarations required on online platforms are governed by the Legal Metrology (Packaged Commodities) Rules. It added that these should be taken up with the DCA.
“The matter pertaining to declarations to be displayed on e-commerce platforms is governed under the provisions of Legal Metrology (Packaged Commodities) Rules, 2011 administered by the DCA, Government of India. Accordingly, the matter may be taken up with the DCA,” the email read.
The development comes amid rising consumer complaints on social media over the non-visibility of shelf life information for packaged food products sold online.
Under the Legal Metrology (Packaged Commodities) Amendment Rules, 2017, platforms are required to display “best before” or “use by” dates for packaged products at the point of digital sale.
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This newspaper sent an email query to both FSSAI and DCA, but didn't receive any response till the time of publishing.
According to a survey conducted by LocalCircles, one in two consumers said they still can’t find expiry date information listed online as mandated in the Legal Metrology Rules, 2017.
The study shows that non-compliance (in terms of display of best before dates) by online grocery platforms stands at 48 per cent.
The survey, which gathered more than 17,000 responses from consumers across 164 districts, found that only Amazon Now, BigBasket and Flipkart Minutes consistently displayed such information. But platforms, including Zepto, Blinkit, Swiggy Instamart, JioMart and Milkbasket were found to be largely non-compliant.
According to LocalCircles, in 2024, FSSAI had formally issued warnings to some quick commerce and e-commerce platforms to stop selling consumables with missing or near expiry dates.
These platforms were asked to only list products that had either a 30 per cent shelf life or 45 days remaining.
However, no directions were issued to platforms to display “best before” dates online on the application or websites.
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First Published: Jun 23 2026 | 5:37 PM IST
